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Source analysis · Updated September 11, 2026

ICHRA in 2026: growth is visible, but the market is still measured imperfectly.

Public evidence shows a large individual-insurance market and continued ICHRA growth in contributed industry datasets. It does not yet provide a complete national census of ICHRA employers, employees, providers, outcomes, or service quality.

Executive finding

ICHRA is no longer an experimental benefits category, but public measurement remains fragmented. The strongest national fact is the scale of the individual market: CMS reported 23.1 million Marketplace plan selections or automatic re-enrollments for 2026. ICHRA-specific growth figures are generally drawn from provider or association datasets rather than a complete federal census.

What is known with high confidence

The individual health-insurance market has enough national scale to support millions of consumers, and Marketplace enrollment remained near a record level for 2026. That matters because ICHRA depends on individual coverage rather than a single employer-sponsored group contract. It does not, however, establish plan quality in every county, carrier network, age band, or household circumstance. source

Federal rules continue to permit employers of any size to offer ICHRA, subject to class, notice, coverage, affordability, and administration requirements. The market therefore has a broad legal addressable base even though practical fit varies considerably by workforce. source source

The growth figures below describe the earlier 2024–2025 contributed dataset, alongside a separately defined CMS selection count.

23.1M 2026 Marketplace selections or automatic re-enrollments reported by CMS
34% ALE ICHRA growth reported within the HRA Council's contributed 2024–2025 dataset
52% Non-ALE ICHRA growth reported within the same contributed dataset
83% Share of participating first-time benefit offerers reported in that dataset

The newer 2026 HRA Council release

The HRA Council reporting hub lists 17 contributing organizations for its 2026 report. It describes voluntarily supplied, anonymized employer- and employee-level records for the 2026 benefit year, collected in a common format. This is association-contributed evidence, not a random employer survey or a complete market census. source

September research update: We have now reviewed the full Volume Five report, including its tables and methodology. The 2026 measurement analysis explains employees, estimated covered lives and growth within a repeated contributor group. The contribution analysis examines its allowance data. The figures below remain historical context and must not be relabeled as 2026 growth.

Historical context: 2024–2025

The HRA Council's 2024–2025 report aggregates information from 15 member organizations. Within that contributed dataset, the council reported 34% growth among applicable large employers, 52% growth among non-applicable-large employers, and that 83% of participating employers offering an HRA for the first time had not previously offered a health benefit. source

Those figures are commercially important because they point to two separate use cases: larger employers replacing or restructuring group coverage, and smaller employers entering the benefits market for the first time. They should not be presented as exact national adoption rates. The contributing organizations are not a random sample of all employers, and the dataset reflects their books of business.

What provider datasets add

Providers such as PeopleKeep and SureCo publish contribution, employer, survey, and behavioral analyses. These datasets can reveal patterns that government sources do not publish, including contribution design, employer motivations, employee shopping behavior, and operational outcomes. They also inherit selection effects from the provider's customer base, product model, segment focus, and research design. source source

A useful market conclusion therefore requires an evidence label: federal administrative data, association-aggregated provider data, single-provider customer data, survey data, or provider marketing. Combining them without those labels creates false precision.

What remains unknown

  • A complete, current national count of ICHRA employers and covered employees.
  • A standardized provider market-share table using the same definition of active employer and covered member.
  • Comparable implementation success, enrollment completion, service response, failed-payment, and retention metrics.
  • A national county-level measure of whether ICHRA employees have adequate carrier and provider-network choice.
  • Comparable total-cost outcomes after accounting for employer contribution, employee premium, tax credits, administration fees, and risk selection.
  • Independent satisfaction and complaint data using a common methodology.

The practical 2026 implication

The evidence supports treating ICHRA as an established option that deserves formal analysis—not as an automatic replacement for group insurance. Employers should model their own census, rating areas, employee classes, lowest-cost Silver plans, contribution strategy, workforce turnover, local networks, and vendor operations.

Providers should be evaluated against the employer's actual workflow. Market growth does not prove a provider's performance, and a provider's customer growth does not prove employer savings or employee satisfaction.

What the current research supports

StatusCurrent conclusionWhat could change it
KnownThe 2026 Marketplace remains large, with 23.1 million selections or automatic re-enrollments reported by CMS.A revised CMS final report.
ObservedAssociation and provider datasets report continued ICHRA growth and distinct small- and large-employer use cases.New datasets with larger or more representative samples.
UnknownNo complete national provider-performance census was located.Audited multi-provider reporting using common definitions.
Disproven modelNational Marketplace scale alone does not establish local plan quality or employee fit.No single new source would overturn this; county and workforce evidence is required.

Sources and evidence

Review dates are recorded for each source above. Company pages are useful for confirming how a product is described, but they do not prove service quality or customer results.